About
A founder's note.
Smitty was built for my own family before it was built for yours.
For years our family ran on memory, sticky notes, and screenshots. The mental load of running a household with school-age kids is invisible, exhausting, and unevenly distributed. The information needed to run our family was scattered across email, paper flyers, text threads, school portals, and one parent’s brain — usually mine.
The tools meant to help mostly added work. Shared calendars require data entry, and data entry is exactly the work I was already drowning in. Skylight wanted me to buy a $300 picture frame. Cozi wanted me to tap, tap, tap. Generic AI assistants felt feature-rich but unfocused — I never knew what to ask, and they never knew what to surface.
What I actually wanted was a calm text in the morning that told me what I needed to know about the day. Nothing more, nothing less. A ping in the moment when something needed me. A way to ask “did we RSVP for the birthday party?” from the carpool line.
Smitty is that. SMS is the verb, the web is the noun. Things happen on text — things are seen on web. The calendar runs in the background for the spouse and the nanny. Confirm before acting is the entire ethos. Trust as product, not a compliance checkbox.
From crying-in-the-car chaotic to manageable chaotic. That’s the outcome we sell.
What we will, and won't, do
The promises.
We will not sell your data.
There’s no advertising business here, no broker downstream, and no plans to add one. Your subscription is the entire business model.
We will not train models on your messages.
The LLM providers we use operate under zero-retention enterprise terms. We don’t feed your family’s life into anyone’s training set.
We will confirm before acting.
Smitty’s restraint is what builds trust over weeks. Nothing autonomous on consequential actions — ever.
We will tell you when we get it wrong.
Every email Smitty processed is visible in the Review tab. You can see and correct what the AI did. Silent failure is a trust-breaking moment we will not ship.
The mechanics of these promises live on the security page.
Say hello.
Founders read every email. Tell us what your week looks like and what would actually help.